Job Summary

• Partner and work closely with application platform leader, sales leader and other cross functional leaders to drive marketing strategic plan and execution
• Formulate application platform strategy in the identified segments including transforming towards more market-backed approach, leading new product development strategy to serve company growth aspiration.
• Collaborate and provide input to related stakeholders to formulate desired portfolio strategy and innovation roadmap, identify gaps and possible strategic actions to achieve the growth ambitions.
• Champion competitive intelligence as part of the overriding product strategy, service strategy, solutions strategy and business model.

Job Description

• Formulate marketing strategies and initiatives for designated platforms
• Evaluate marketing performance by customer, channel, product and region to support the overall platforms’ portfolio
• Analyze market situation and trends, supply balance, market risk, potential for new market development and new product application opportunities in specified industries
• Analyze optimal channel mix for product distribution, and control channel management process
• Optimize product mix to appropriate channel and highest netback market.
• Collect marketing budget and ensure compliance with company policy, rules and regulations
• Conduct market research and data analysis including segmentation, targeting, value chain analysis, competitor analysis, market and customer insights collection
• Manage strategic marketing communication for assigned industry customers 
• Liaise with DSB to ensure alignment on marketing direction
• Liaise with sales to Conduct survey and obtain results on customer satisfaction and benchmark customer satisfaction with competitors in industry to develop improvement plan
• Develop bespoke marketing plans, initiatives and execution in actionsaimed at new target markets and for new product launches by liaising with Strategy, market development, and sales Team
• Provide inputs to product pricing function as and when required to enable them to recommend pricing strategies
• Collaborate with application platform managers and key account managers to develop marketing strategies for application platforms and key accounts

Job Description (Cont. 2)

Job Description (Cont. 3)

Job Qualification

Education

• Bachelor or Master DegreeMajor in Marketing, Petrochemical, Engineering, Economics, Polymer, Science, Business administration etc
• Bachelor or Master Degree in Chemical Engineering,Chemical Technology, Industrial Engineering,business Administration or Economics.

Experience

• 5 years plus background in marketing, business development, sales, technical service
• At least 5 year working experience in related industry such as energy,chemical/plastics, FMCG, consumer goods
• Experience in market research and analysis
• Experiences with business strategy, business development and market assessment